The diary and photos of Chris Beach. I'm into windsurfing, coding, badminton, drawing and composing music using computers and synths.

"Is God willing to prevent evil, but not able? Then he is not omnipotent. Is he able, but not willing? Then he is malevolent. Is he both able and willing? Then whence cometh evil? Is he neither able nor willing? Then why call him God?" Epicurus


spread firefox campaign

An excerpt from the Wikipedia article on Firefox:

The rapid adoption was apparently accelerated by an aggressive community-marketing campaign dubbed "Spread Firefox", a campaign based at the website http://www.spreadfirefox.com. The campaign encourages its users to add "Get Firefox" links to their website/e-mails, who are given "referrer points" as an incentive. The top 250 referrers are listed on the site. There are also blogs and forums to discuss marketing techniques.

In another publicity idea, introduced by Firefox developer Blake Ross, the Firefox community was encouraged to file comments [and positive votes] on the feedback section of CNET's Download.com website. This allowed the Firefox product to rise to first place on CNET's most popular list of software.

This is the kind of deceptive, self-serving zealotry cowboy marketing that sets Firefox aside from its less successful new-breed browsers, Opera and Konqueror. Is it any wonder Firefox is becoming popular?

written by Chris Beach
27/01/05 07:35pm
(5 years ago)

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