comment on journal entry: spread firefox campaign
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I believe it's called viral marketing.
What you refer to as cowboy marketing, is actually called viral marketing and in this case makes a nice companion to the genuine grass roots marketing that is also going on. Viral marketing is quite a legitimate form of marketing these days and most large companies (including Microsoft) use it. Also, in general a community marketing campaign is usually staffed largely by people who do genuinely believe in the product, the crazy IT zealots usually can't be bothered. [Damien Byrne] [reply]
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